The National Geographic Channel has a new television show that focuses on scientific and technological innovation. The show, Breakthrough, premiered on Sunday, November 1, 2015, at 9:00 p.m. ET. As part of an effort to promote the new show, National Geographic partnered with ride-sharing company Uber to offer free rides from a special fleet of vehicles that included a rare and exotic sports car, the McClaren P1.
A series of local events are being held across the U.S. to introduce a newly-styled "urban microcar." The car brand, smart (brand uses all lower case letters) is on a national tour that presents its all-new 2016 smart fortwo (words are intentionally combined) model lineup to locals in several major cities.